[VIDEO] OK GO – “The Writing’s On The Wall”

If you have been on the Internet in the past 10 years then you already know that Ok Go make amazing music videos. Their music and their insane visuals have been intertwined since 8 treadmills became one of YouTube first ever viral videos.

On Tuesday night, I was lucky enough to be invited to MOCA for the world premiere of their latest video “The Writing’s On The Wall”. It is awesome. Just watch it already. But what was more awesome was watching a 7-video Ok Go music video retrospective that intro-ed the premiere. Watching these videos in a theater full of people was truly special. I had seen all the music videos before, but always on a computer screen with maybe 1 or 2 other people around. The collective experience of watching all these clips really drove home how important this band is to pushing the boundaries of what is an acceptable effort for a music video.