Why: I caught American Royalty open for Penguin Prison a few backs and as the pre-opener they got the whole room rocking and grooving, not an easy feat. We were first drawn in by their energetic indie rock styling and then whipped into a frenzy when things got heavier with the electronics. Set-closer “Lately” was like a sexy robot dance instructor and none of us could turn her down for a spin. Peep the tripped out watercolor adventure video for the single “Matchstick” off their new EP. Then come catch them at Day 2 of the TBE SXSW parties on Thursday at 5 pm. Rock!